Customer Management

Customer perception of quality

CUSTOMER PERCEPTIONS OF QUALITY

Quality does not mean performance alone; customer perceptions of quality is different from what we think. By understanding how your customers perceive the quality, any organization can build a wonderful customer experience.
The most important asset of any organization is their customers. An organization’s success depends on its customers, how many customers? How much did they buy? How frequently do they buy? How satisfied they are? One important goal of an organization is to keep their customers satisfied.